Selling the Vision: The Passion Behind the Product In 1948, Richard Stack started Dick’s Bait and Tackle with three hundred dollars borrowed from his grandmother. As the store expanded into sports and retail, Richard and his son Ed learned many lessons. Ed says one impactful memory came during a moment that tested his father. One day a little kid walked…
4 Irresistible Hooks for Your Next Ad Want to catch a fish? Then use the right bait! If landing a sale is your ultimate goal, first, you must entice people to take a closer look. Effective marketing strategies often involve a “hook,” which is a short phrase, jingle, or attention-grabbing device. Sales hooks bridge the gap between prospects and customers…