The 8 Dos and Don’ts of Branding Your brand is often the key to growing and keeping your customer base. A recognizable, identifiable brand with a cohesive look and feel helps you get the attention of a potential customer and keeps the would-be one-time customer coming back for more. You want your brand to be instantly memorable, especially when it…
How to Build Trust and Rapport in New Business Relationships When Brendan Kane scheduled a Fox Business interview, he never planned to bag a presidential candidate. Kane, a social media influencer strategist, thought his Kennedy show interview was simply another media spot. Until he landed in the green room with Democratic presidential candidate John Delaney. Kane later admitted he didn’t even…
How to Keep Brand Value Your brand is everything. It’s what makes potential buyers and customers recognize you and helps set you apart from competitors. It’s important to maintain the value of your brand in order to make the most of your business marketing. Keeping brand focus and consistency is key. If customers know what your brand stands for, they’ll…
“Trust is earned in drops but lost by the bucketful.” (Security and privacy expert Fatemeh Khatibloo, Forester Research) Do you want to be a consumer-first marketer? You need to earn people’s trust – and to keep it. When you do this well, it creates a series of encouraging relationships that translate to profits and sustainability. But violations of trust can…
How to Establish Trust with Potential Clients Have you ever received a cold call from someone trying to sell you something? Which of these actions characterized your response? You found an excuse to hang up You used short words or sentences in response to leading questions You used delay tactics or told the salesperson you’d call them down the road…