7 Powerful Postcard Direct Mail Ideas We Love Postcards are a practical, versatile medium to send in your direct mail campaign. According to the Data & Marketing Association, postcards get a response rate of up to 4.25%, one of the highest in direct mail marketing. Take advantage of this marketing method with seven postcard direct mail ideas we love! 1.…
Direct mail offers results that other channels just can’t match. According to a recent study, direct mail has a response rate as high as 9%. However, there are always ways to engage your audience better and improve your mailers’ effectiveness. These methods below catch your recipents’ attention and increase the chances that they’ll read and respond to your direct mail piece. …
4 Reasons People Don’t Buy from You (and quick-fix solutions that can help!) Your product is perfectly aligned to meet customer needs. Your doors are open, the sales team is ready, and your marketing is top-notch. Your employees believe in your mission and are passionate about coming to work each day, but . . . sales still seem a bit…
Simple Strategies for Mobilizing Powerful Testimonials and Reviews How do you grab a lifeline on “Who Wants to Be a Millionaire?” Ask the audience! While “experts” tend to get a trivia question right two-thirds of the time, the audience gets that answer right 91 percent of the time. Why? Because individually we are limited, but collectively we are genius. In…
How to Establish Trust with Potential Clients Have you ever received a cold call from someone trying to sell you something? Which of these actions characterized your response? You found an excuse to hang up You used short words or sentences in response to leading questions You used delay tactics or told the salesperson you’d call them down the road…