How a Target Audience Can Save You Money A target audience is the people who are most likely to buy your product or service and should therefore be the ones you target in your marketing campaigns. Identifying and utilizing your target audience is extremely important because advertising to the wrong people is a waste of time and money. After all,…
Gain Momentum with a Strong Visual Identity When Ruben Dario Villa started his car air freshener company, Fúchila Fresheners, he had a clear idea of who he was and how he wanted to communicate. As a Mexican American, Villa wanted his Chicano heritage to be instantly recognizable to people from his community: “Fúchila in Spanish is slang for when something smells bad,”…