How SEO and Print Work Together (Plus 3 Ways to Improve Your Site’s Ranking) The purpose of search engine optimization (SEO) is to get your website to the top of Google’s search engine. The higher up your business is, the easier it will be for potential clients to find you. This is especially beneficial given that 68% of online experiences start with…
7 Advertising Basics for Small Business Owners With many advertising options, billboards, websites, direct mail, etc., it can prove challenging to advertise effectively. Still, there are guides to lead you down the right promotional path for small businesses. Let’s take a look. 7 Advertising Basics for Small Business Owners 1. Budget When you think about advertising, of course, you need…