Effectively Engaging With Customers Using Direct Mail In today’s tech-savvy world, it might be easy to assume that the best way to catch the attention of your potential customers is through digital ads. In reality, according to Marketing Sherpa, 76% of consumers said they would trust printed ads they received in the mail when making a purchase, while only 25% said…
8 Print Marketing Pieces Every Business Needs It is nice to have an endless budget for marketing; however, most of us don’t have that luxury. But a business needs to have at least eight printed marketing pieces to be successful and leave its mark. Whether you are new to business or have tired marketing materials, now’s the chance to freshen…
Elevate Your Marketing Campaign with Postcards! Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for improvement. In the new year, try incorporating (or reincorporating) direct mail marketing strategies. This long-standing proven method, with added new technology, is a perfect way to hit the ground…
3 Tips to Improve Your Print Marketing Strategy Print is a powerful marketing tool. People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This is one reason why print helps generate loyal customers. Print is also more likely to be noticed and has a higher response rate, growing your client base. Although print…
Why Direct Mail Postcards are Worth Every Penny Although postcards are one of today’s beloved print pieces, they had a humble beginning. The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year,…