7 Powerful Postcard Direct Mail Ideas We Love Postcards are a practical, versatile medium to send in your direct mail campaign. According to the Data & Marketing Association, postcards get a response rate of up to 4.25%, one of the highest in direct mail marketing. Take advantage of this marketing method with seven postcard direct mail ideas we love! 1.…
5 Key Trends in Direct Mail for 2022 In a world of online and virtual marketing, direct mail promotions are still going strong. According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, which is 10 to 30 times higher than digital marketing efforts. With these stats, businesses that are not taking…