4 Things Your Direct Mail Piece Needs to Convert Direct mail is a simple, cost-efficient way to reach your target market. The response rates for direct mail are about five to nine times higher than other advertising channels. However, five to nine times is quite a range. Getting your direct mail to reach the nine times higher statistic requires certain elements. …
Tips for More Cost-Effective Direct Mail You know direct mail works and has worked for decades. But now the question is: How can you save money on mailing your next project? Here are some tips to make it more cost-effective to mail. First, make sure you don’t have duplicate or wrong addresses. Scrub lists on import for invalid addresses, zip…