Using Public Relations to Your Advantage Public relations help your company look good in the eyes of the public and create more sales. PR can be a powerful marketing tool because it is regarded more highly by consumers, given that it is a third party advertising your business. Even better, it can sometimes be possible to use unpaid tools, such…
Use Content Marketing to Bring Fresh Life to Your Marketing Mix Armstrong Garden Supply was eager to grow name recognition and pump up spring specials. Hoping to grow their reputation as a year-round “solutions specialist” for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things…