5 Tips for Effective Product Packaging Product packaging can be just as important as your product. The packaging is what the potential consumer sees, influencing their purchasing decision. In fact, 72% of Americans say the product packaging influences their purchasing decision. Check out these five tips for effective product packaging. 1. On-brand product packaging Your packaging should be a consistent extension of…
7 Steps to Great Packaging for Your Business Imagine you were looking for a product, and you saw two boxes side by side…one that was plain and one that contained exciting graphics. Which one would you try? Of course, you’d pick the exciting one. So why not carefully consider what your packaging looks like? Think about promoting your business with…
Envelopes: The Humble Hero of Direct Mail Who doesn’t love a good party? As we move toward year-end holiday gatherings, many of us look forward to gathering with friends and family. However, a party is only successful if people actually COME, and most people attend for one primary reason — they were invited! Attractive Envelopes Invite People to “Come on…