The 8 Dos and Don’ts of Branding Your brand is often the key to growing and keeping your customer base. A recognizable, identifiable brand with a cohesive look and feel helps you get the attention of a potential customer and keeps the would-be one-time customer coming back for more. You want your brand to be instantly memorable, especially when it…
How to Keep Brand Value Your brand is everything. It’s what makes potential buyers and customers recognize you and helps set you apart from competitors. It’s important to maintain the value of your brand in order to make the most of your business marketing. Keeping brand focus and consistency is key. If customers know what your brand stands for, they’ll…
Gain Momentum with a Strong Visual Identity When Ruben Dario Villa started his car air freshener company, Fúchila Fresheners, he had a clear idea of who he was and how he wanted to communicate. As a Mexican American, Villa wanted his Chicano heritage to be instantly recognizable to people from his community: “Fúchila in Spanish is slang for when something smells bad,”…