3 Top Tips to Get Inside the Mind of Your Customers Don’t you wish you could read minds? That would make marketing so much easier. But it’s not possible, or is it? There are some legitimate ways you can get inside the minds of current and potential customers. Take a look at the top three ways to do this. 3…
How to Double Your Sales with Successful Catalog Marketing Do printed catalogs still work? The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out. This e-commerce retailer (which had no physical store presence) typically generated an annual operating profit of $12 million, with a database of approximately 28,000 customers. This company partnered with HBR to study…