The Key Components of a Good Brand Strategy Developing a strong brand isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s like driving on…
How to Inspire Action with Highly-Engaging Postcards What do dentists and direct mail have in common? New clients! Direct mail has proven to be a remarkable investment for small businesses of many kinds, especially for entrepreneurs looking to grow their client base. Dr. Diep Truong (of Viva Dental) gave direct mail postcard marketing a try in 2011. After streamlining a…