5 Key Factors for Planning a Profitable Direct Mail Piece Direct mail can be a fantastic way to spread the word about your company and promote new interest! Regardless of the size of your budget, there are many cost-effective ways that a company can create engaging direct mail. Here are five budget-friendly tips to craft effective direct mail for your…
Target the Right Customers with Your Next Direct Mail Piece You wouldn’t spend $100 million on a new national advertising campaign without carefully set goals and objectives. But when it comes to direct mail, marketers often spray out postcards or fliers without a great deal of thought. In direct mail marketing, careful planning is vital to your success. While the…