4 Tips for Getting More People to See Your Direct Mail Direct mail is naturally advantageous when getting people to notice your business. 85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. However, your business can take action to increase further the number of people opening your direct mail. 1.…
3 Winning Direct Mail Campaign Ideas You Can Start Using Today We’re proud to inform you that the reports of the supposed death of direct mail have been, as Mark Twain once said, “greatly exaggerated.” Not only is direct mail just as effective as it ever was – it’s positively thriving. According to one recent study, the market for direct…
5 Printing Tips to Boost Brand Awareness Brand awareness is essential for any business. A business’s brand is the mix of perceptions and emotional connections people tie to the company. Companies should try to manage their brand through advertisements that reinforce the company’s message and image. Print can be a powerful tool to boost brand awareness and reinforce your brand’s…
Direct Mail is Not Failing. Here’s Why. Direct mail is king in advertising. It’s direct, in your hands, and grabs attention right away. There’s no cold calling, knocking on doors, or guessing if your direct mail made into your customers’ hands. In a 2020 consumer survey, 71% of people reported reading the ads that come in the mail. And 54%…
Using Direct Mail to Promote Your Website Both direct mail—the printed word—and websites are essential in promoting your business. So, how does it work? What’s the secret to using direct mail to promote your online presence? Let’s take a look. Don’t rely on Google to sell your site to anyone. Just because you have a website doesn’t mean you will…