The Key Components of a Good Brand Strategy Developing a strong brand isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s like driving on…
Add Unity to Your Design with Clever Repetitive Elements Do you ever find pleasure in the chiming of a grandfather clock or in honking geese as they migrate for the winter? Repetition is therapeutic. Rituals provide structure and something to hold on to, and they free us from the tyranny of choices and chaos. Repetition can help complicated pieces of…
Build Customer Confidence: 4 Brand Identity Essentials Trust builds confidence. That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer. Here is one helpful way to…
Prepare for Your Next Breakthrough by Prioritizing Self-Care There are many seasons in life. Some are exhilarating, others exhausting. Some bring immense growth, and others deplete you. Just as there are seasons in nature, there is continual change in our daily lives. Many of us were caught off guard by the coronavirus, and our questions about the future can be…
Gain Momentum with a Strong Visual Identity When Ruben Dario Villa started his car air freshener company, Fúchila Fresheners, he had a clear idea of who he was and how he wanted to communicate. As a Mexican American, Villa wanted his Chicano heritage to be instantly recognizable to people from his community: “Fúchila in Spanish is slang for when something smells bad,”…