5 Printing Tips to Boost Brand Awareness Brand awareness is essential for any business. A business’s brand is the mix of perceptions and emotional connections people tie to the company. Companies should try to manage their brand through advertisements that reinforce the company’s message and image. Print can be a powerful tool to boost brand awareness and reinforce your brand’s…
4 Print Marketing Materials to Increase Your Sales It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds say it’s easier to read print over digital material.Print marketing itself has a wide variety of options. Below are five effective choices and why they work. Promotional materials increase sales.…
Using Public Relations to Your Advantage Public relations help your company look good in the eyes of the public and create more sales. PR can be a powerful marketing tool because it is regarded more highly by consumers, given that it is a third party advertising your business. Even better, it can sometimes be possible to use unpaid tools, such…
How to Double Your Sales with Successful Catalog Marketing Do printed catalogs still work? The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out. This e-commerce retailer (which had no physical store presence) typically generated an annual operating profit of $12 million, with a database of approximately 28,000 customers. This company partnered with HBR to study…
Build Enthusiasm with Gorgeous Print Catalogs Do you have a favorite catalog? In days past, the Sears Christmas edition or the Lana Lobell fashion catalogs were the birthplace of many shopping addictions. But though these nostalgic beauties hold a special place in many hearts, catalogs certainly haven’t disappeared from today’s marketing landscape. Companies like L.L. Bean, Ikea, J. Crew, and…