How to Double Your Sales with Successful Catalog Marketing Do printed catalogs still work? The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out. This e-commerce retailer (which had no physical store presence) typically generated an annual operating profit of $12 million, with a database of approximately 28,000 customers. This company partnered with HBR to study…
3 of the Coolest Sticker Marketing Campaigns EVER For many decades, stickers and labels have been helping to establish brands, elect politicians, spark micro-marketing engagement, and build social proof. Stickers and labels are more popular than ever. Just sit in a coffee shop for 20 minutes and look at the water bottles, laptops, or notebooks of young people. Stickers are…