4 Print Marketing Materials to Increase Your Sales It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds say it’s easier to read print over digital material.Print marketing itself has a wide variety of options. Below are five effective choices and why they work. Promotional materials increase sales.…
8 Print Marketing Pieces Every Business Needs It is nice to have an endless budget for marketing; however, most of us don’t have that luxury. But a business needs to have at least eight printed marketing pieces to be successful and leave its mark. Whether you are new to business or have tired marketing materials, now’s the chance to freshen…
3 Tips to Improve Your Print Marketing Strategy Print is a powerful marketing tool. People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This is one reason why print helps generate loyal customers. Print is also more likely to be noticed and has a higher response rate, growing your client base. Although print…
Using Public Relations to Your Advantage Public relations help your company look good in the eyes of the public and create more sales. PR can be a powerful marketing tool because it is regarded more highly by consumers, given that it is a third party advertising your business. Even better, it can sometimes be possible to use unpaid tools, such…
4 Intelligent Ways to Combine Print and Digital Marketing Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As they unpack and get their bearings in a new community, many realize they’ve forgotten a lamp or shelf to make…