8 Common Design Mistakes To Avoid in Print Marketing There is much room for creativity in graphic design for print marketing. However, if you aren’t a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design. Here are a few to keep in mind. 8 Common Design Mistakes To Avoid in…
7 Top Design Decisions Direct Marketing and Web Designers Share You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisions Direct Marketing and Web Designers Share 1. Create a compelling message. According to David Ogilvy, five times more…
Your Mini-Guide to Business Branding Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller, “Branding is endowing products and services with the power of a brand.” It helps put your business above the competition by giving customers an idea to attach themselves to. It affects…
The 8 Dos and Don’ts of Branding Your brand is often the key to growing and keeping your customer base. A recognizable, identifiable brand with a cohesive look and feel helps you get the attention of a potential customer and keeps the would-be one-time customer coming back for more. You want your brand to be instantly memorable, especially when it…
Why Custom Notepads are a Perfect Promotional Tool Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study, promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times…