Brand Messages that Spark Sales: Why Authenticity is More Important Than Ever As pandemic patience wanes, consumers are getting restless. Many people are ready to get back to “real life,” to return to a routine, go on vacation, or be less conservative in their spending. This means this is a great season to kickstart a new marketing campaign! Striking the…
Responsible Marketing During COVID-19 Fear. Stress. Helplessness. Whether you’re caring for elderly parents or homeschooling your kids, people across the globe are struggling with big emotions during the COVID-19 situation. How do you lead well in times like these? While daily leadership is essential for your business, crisis moments reveal the quality of your vision like nothing else. And while…