How to Use the 40-40-20 Rule of Direct Marketing The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign. According to Investopedia, direct marketing is any marketing that uses direct communication or distribution to customers through mediums such as mail, email, social media, and texting.…
Gain Momentum with a Strong Visual Identity When Ruben Dario Villa started his car air freshener company, Fúchila Fresheners, he had a clear idea of who he was and how he wanted to communicate. As a Mexican American, Villa wanted his Chicano heritage to be instantly recognizable to people from his community: “Fúchila in Spanish is slang for when something smells bad,”…