Leading with Empathy During Uncertain Times COVID-19 is officially a pandemic, and millions of Americans are working at home. Even if you aren’t sick, you feel the impact of this pandemic. As the coronavirus has spread across the globe, the CDC has made drastic recommendations on social distancing, self-quarantines, and statewide “stay at home” mandates. Through this unprecedented season, what…
Add Drama and Depth with Custom White Balance Have you ever struggled to take a classy (yet natural) family picture? Or photographed an incredible wilderness scene, only to be sorely disappointed by flat results? If the world has so much wonder, why is capturing that majesty so tricky? Many photos are simply too dark or too light, with awkward shadows,…
Why Custom Notepads are a Perfect Promotional Tool Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study, promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times…
Gain Momentum with a Strong Visual Identity When Ruben Dario Villa started his car air freshener company, Fúchila Fresheners, he had a clear idea of who he was and how he wanted to communicate. As a Mexican American, Villa wanted his Chicano heritage to be instantly recognizable to people from his community: “Fúchila in Spanish is slang for when something smells bad,”…
4 Irresistible Hooks for Your Next Ad Want to catch a fish? Then use the right bait! If landing a sale is your ultimate goal, first, you must entice people to take a closer look. Effective marketing strategies often involve a “hook,” which is a short phrase, jingle, or attention-grabbing device. Sales hooks bridge the gap between prospects and customers…