Envelopes: The Humble Hero of Direct Mail Who doesn’t love a good party? As we move toward year-end holiday gatherings, many of us look forward to gathering with friends and family. However, a party is only successful if people actually COME, and most people attend for one primary reason — they were invited! Attractive Envelopes Invite People to “Come on…
Communicate Excellence with Vibrant Printed Posters and Signs One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen. Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze and scan response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular…
Cut Through the Clutter with Beautiful Print Promotions With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads. The “digital deluge” has also prompted a volume decrease in snail mail, allowing direct mail and print promotions to take center stage. Print pleases the eye and demands an emotional response,…
Pack Extra Meaning into Your Message with Strategic Color Combinations Of all the elements of design, color is probably the most challenging to understand. Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but…
Selling the Vision: The Passion Behind the Product In 1948, Richard Stack started Dick’s Bait and Tackle with three hundred dollars borrowed from his grandmother. As the store expanded into sports and retail, Richard and his son Ed learned many lessons. Ed says one impactful memory came during a moment that tested his father. One day a little kid walked…