How to Inspire Action with Highly-Engaging Postcards What do dentists and direct mail have in common? New clients! Direct mail has proven to be a remarkable investment for small businesses of many kinds, especially for entrepreneurs looking to grow their client base. Dr. Diep Truong (of Viva Dental) gave direct mail postcard marketing a try in 2011. After streamlining a…
Raster Images vs. Vector Graphics – What’s the Difference and Why is it Important? Do you ever wonder why something you printed turned out pixelated or blurry? That’s because the image used was raster — meaning that it’s composed of pixels that can only be scaled to a certain degree. Therefore, to achieve a crisp and clean look, a file…