Your Guide to Advertising on TikTok TikTok is a fast-growing social media platform that your business can incorporate into its marketing strategy. TikTok is an optimal marketing platform because it has a large, highly invested user base. For example: In 2018, 5% of global internet users had TikTok. In 2020, that number grew to 18%. That number is projected to…
Are You the Best Leader You Can Be? 10 Questions to Ask Yourself Are you a new manager? Or an old pro? Or somewhere in between? It really doesn’t matter because there’s always room for sharpening your edge as a leader. Here are ten things you should ask yourself to determine if your leadership needs to be honed. 10 Leadership…
Business Writing Made Easy When it comes to business writing overall, how do you measure up? Overall, businesses spend $3.1 billion on remedial writing training for their employees annually. We’re not offering a class, but we have compiled a list of professional writing tips to aid you in your business communication. Even if English wasn’t your favorite subject in…
Boost Your Productivity in 10 Steps Employees lose an average of 581 hours a year to distractions, such as cell phones, emails, and other social media, to name a few. This is over 14 weeks, per person, spent not actually working. You might be wondering if there is anything you can do to become more focused. We’ve compiled a list…
The Key Components of a Good Brand Strategy Developing a strong brand isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the power of a brand strategy. If you don’t have a strategy in place, it’s like driving on…