Be a Showstopper at Your Next Trade Show Trade shows can be tricky. They can cause a lot of anxiety when you are preparing for the unknown. Luckily, there are some steps you can take to ensure you are successful. Here are a few to add to your to-do list. Start early. It should go without saying, but sometimes we…
Using Public Relations to Your Advantage Public relations help your company look good in the eyes of the public and create more sales. PR can be a powerful marketing tool because it is regarded more highly by consumers, given that it is a third party advertising your business. Even better, it can sometimes be possible to use unpaid tools, such…
Your Mini-Guide to Business Branding Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller, “Branding is endowing products and services with the power of a brand.” It helps put your business above the competition by giving customers an idea to attach themselves to. It affects…
Hard vs.Soft Selling Selling isn’t easy, no matter what you’re selling. How do you know which tactics work best and in which situations? Check out the difference between a hard sell and a soft sell below to determine which approach will work best for your business. In Corner One: The Hard Sell The hard sell is used to close a…
5 Ways to Reconnect To Your Audience The last year and a half with the COVID pandemic has been highly disruptive, breaking relationships and forcing distance between people in all facets of life. Business hasn’t been excluded from that effect. That’s why it’s more important now to reintroduce your products and services to clients and remind them that you exist,…