You’re at a new business or a social event. You look around in the sea of business people and wonder how to make the best first impression. Then you look down at your hand, holding your business card. What do you feel next? Are you excited to show off your business card and how it represents you? Or do you…
How to Write an Effective Email Communication is the key to running a business, and writing emails is one major way we communicate. So it is worth saying that writing a good email is key to getting your initiatives out and in keeping customers happy. Here are some tips to consider when writing an email. Think of Your Audience Who…
3 Tips to Improve Your Print Marketing Strategy Print is a powerful marketing tool. People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This is one reason why print helps generate loyal customers. Print is also more likely to be noticed and has a higher response rate, growing your client base. Although print…
Say it With a Postcard What’s little, powerful, and packs a real punch? A postcard from you! Postcards are often overlooked as a great way to market, but they effectively get your message out. People are forced to read your message even before thinking of throwing it away. It’s right there, in the pile of envelopes, shining through with full…
Lol! The Pros and Cons of Adding Humor to Marketing Getting people to laugh can be a highly effective marketing strategy. However, before you jump right in, it’s imperative to decide if humor in marketing is right for you and your business. After all, the best marketing is engaging, memorable, and shareable. Humor, when done correctly, checks all these boxes. …