5 Steps to Combat the Comparison Trap In today’s society, it’s common to try to one-up people, whether it’s with material things or with accomplishments. And to do this, we often compare ourselves to others. But this can do more damage than good. Let’s take a look. Thomas Mussweiler, a professor of organizational behavior, says, “We’re wired for connection and…
How to Stay Positive in a Negative World Remaining positive when negative tension surrounds you is a skill worth mastering and sharing with others. If you need a few ideas on how to create a positive outlook or cheer others up, here are some you’ll’ find helpful. Breathe. Practice the 4-7-8 technique from Dr. Andrew Wile. Try this breathing pattern:…
How to Write a Newsletter That Will Get Read In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by others? Here are some great writing tips to help your newsletter get the attention it deserves. 1. Figure out who your audience it first. Are you…
Developing a Competitive Advantage Competitive advantages are the factors that allow your company to produce goods or services better or more cheaply than your rivals and are the key factors in what makes your business better than others. If your competitive advantage can be easily copied or imitated, it is not considered a competitive advantage. Your competitive advantage is the essence…
Elevate Your Marketing Campaign with Postcards! Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for improvement. In the new year, try incorporating (or reincorporating) direct mail marketing strategies. This long-standing proven method, with added new technology, is a perfect way to hit the ground…