Reduce Work-Related Burnout with These Action Steps Burnout is extreme fatigue often caused by work-life imbalance and a lack of social support. According to Ohio State University, burnout can cause extreme physical and mental exhaustion and has been connected with many health risks, including early mortality, depression, coronary heart disease, and type 2 diabetes. Certain personality traits, such as pessimism,…
How to Use the 40-40-20 Rule of Direct Marketing The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign. According to Investopedia, direct marketing is any marketing that uses direct communication or distribution to customers through mediums such as mail, email, social media, and texting.…
8 Print Marketing Pieces Every Business Needs It is nice to have an endless budget for marketing; however, most of us don’t have that luxury. But a business needs to have at least eight printed marketing pieces to be successful and leave its mark. Whether you are new to business or have tired marketing materials, now’s the chance to freshen…
How to Become a Great Leader Great leaders motivate employees to be productive to reach personal and shared goals. They increase employee happiness, engagement, and retention. Great leaders lead to company success by growing sales and profits. Leaders are not born but made through hard work and experience. Find out how you can become a better leader. Focus on your…
The Importance of White Space in Marketing There’s a common misconception in marketing the more elements on the page, the better the marketing. But, that’s not the case. White space, or the negative space that separates text and graphics, plays an enormous part in the success of your marketing. Take a look at this handful of reasons why you need…