5 Main Differences Between Print and Online Graphic Design Graphic design is critical in making marketing effective. But, unfortunately, you can’t just take one well-designed piece and transfer it to another form of advertising. It just doesn’t work that way. Graphic designers are trained to know how to design for the two forms. Here’s a glimpse of what they know…just…
Coated vs. Uncoated Paper Stock: Which is Best for Your Project? Paper comes in all kinds of forms. Knowing the different variations of paper and when to use each will help you choose the right type for your print projects. One major decision is choosing between coated or uncoated paper. Coated Coated paper typically receives a fine clay or polymer coating,…
6 Top Ways to Promote Your Brand Via Word of Mouth You want the word out…the good word! But how does that happen organically? Sometimes it takes some help to brand your business and get word-of-mouth advertising. There are so many things you can do to help it along. Let’s take a look. 6 Top Ways to Promote Your Brand…
5 Ways to Use Personalization in Print Marketing to Get Noticed by Your Customers Using print marketing is a great way to get your company’s name out there and let customers know what services you offer. But what if there was a way to increase the effectiveness of your printed ads, creating a better experience for your existing customers and…
How SEO and Print Work Together (Plus 3 Ways to Improve Your Site’s Ranking) The purpose of search engine optimization (SEO) is to get your website to the top of Google’s search engine. The higher up your business is, the easier it will be for potential clients to find you. This is especially beneficial given that 68% of online experiences start with…