7 Reasons to Use Print You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads. The Global Commercial Printing Market projects the commercial printing market to grow…
The 7 Stage Employee Life Cycle Understanding the employee life cycle will help you support your employees throughout their entire time with your company. It will also better help you to mitigate turnover risk, which can be costly. The average U.S. employer spends about $4,000 and 24 days to hire a new worker. Other estimates have the cost of hiring as…
10 Ways Print Marketing Earns Repeat Customers Loyal customers are extremely valuable. A 2% increase in customer retention has the same effect profit-wise as cutting costs by 10%, according to the book Leading on the Edge of Chaos. Below are 10 ways print marketing can help you earn repeat customers. 1. Print builds trust; trust builds loyalty. Print is one of…
10 Direct Mail Myths Debunked Myths can sidetrack your marketing efforts and keep you spinning your wheels. Be on the lookout for these common misconceptions regarding direct mail. Direct Mail Myths Debunked 1. Direct Mail is Dead. Direct mail is still a driving force behind a successful business. As more companies look to online communication, you have a better chance…
Bleed and Crop Marks: What Do They Mean For You? If you have worked with a printing firm, you have probably heard the words “bleeds” and “crop marks” come up before. But what does that actually mean to you, the print buyer? What are Crop Marks? Crop marks tell the printer where to cut the paper, especially if it’s a…