Customer Service Excellence for Team Members Excellent customer service is an essential aspect of your most valuable asset: your customers. Customer service is so vital that it can be a powerful competitive advantage. 70% of Americans have spent more money on better service, according to Forbes. Excellent customer service is not solely for the customer service representatives. Instead, everyone on the…
How to Keep Up With Direct Mail Trends As we march through 2022, many businesses are left wondering if direct mail marketing is still a trend, if it is worth it, and if their business is missing out by not implementing this form of marketing. Despite the many new marketing avenues available, direct marketing remains a multi-million-dollar industry, with companies…
Word-of-Mouth Marketing: What is it, and How Does it Benefit Your Business? Since the introduction of social media, word-of-mouth marketing has dramatically increased. Before the internet, someone would tell a friend or two if they had a good experience. Today, if they have a good experience, they tell thousands with a short post. Word-of-mouth marketing allows your business’s brand to potentially…
Augmented Reality and the Evolution of Print In a world full of new technology, augmented reality is used frequently. As a result, it’s now a great way to market your business. Augmented Reality Explained Augmented Reality (AR) is the layering of digital content like video, 3D, or 3D animation over real-world environments to create an engaging and interactive consumer experience.…
Becoming a Mindful Leader Everyone is different, which is why various leadership styles exist. Some of the most common ones include democratic, autocratic, laissez-faire, strategic, transformational, transactional, coach-style, and bureaucratic leadership. However, one often overlooked and quite effective leadership style is the mindful leader. Mindfulness is one’s ability to be fully present and observant while also being in control and not overreacting. …