5 Key Factors for Planning a Profitable Direct Mail Piece Direct mail can be a fantastic way to spread the word about your company and promote new interest! Regardless of the size of your budget, there are many cost-effective ways that a company can create engaging direct mail. Here are five budget-friendly tips to craft effective direct mail for your…
7 Powerful Postcard Direct Mail Ideas We Love Postcards are a practical, versatile medium to send in your direct mail campaign. According to the Data & Marketing Association, postcards get a response rate of up to 4.25%, one of the highest in direct mail marketing. Take advantage of this marketing method with seven postcard direct mail ideas we love! 1.…
3 Top Tips to Get Inside the Mind of Your Customers Don’t you wish you could read minds? That would make marketing so much easier. But it’s not possible, or is it? There are some legitimate ways you can get inside the minds of current and potential customers. Take a look at the top three ways to do this. 3…
The Ultimate Guide to Running a Print + Email Campaign Print and email campaigns are not an either-or situation. Instead, they work best when paired together, thanks to their unique, complimentary characteristics. Why print? Print marketing has stuck around thanks to its many benefits. Print stands out from the crowd, is tangible, sticks around, and is easier to recall. Why email? …
How to Do a Direct Mail Marketing Campaign on a Budget Even with a tight budget, you can still run a direct mail marketing campaign with a great return on investment (ROI). If you focus your campaign, design the mail well, and perfect your mailing list, investing in direct mail can be a wise choice for your company’s budget. Here…