Communicate Excellence with Vibrant Printed Posters and Signs One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen. Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze and scan response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular…
What to Do When You’re Tempted to Give Up on Your Business “It’s not whether you get knocked down; it’s whether you get up.” – NFL Coach Vince Lombardi Should I give up? It’s the question that hits every aspiring leader at some point. It’s a seed of doubt rooted deep in our emotions and our identities as humans. As…
5 Best-Value Print Products to Increase Your Sales Advertising dollars are sometimes in short supply, and it can be hard to know where to invest yours. Print marketing is alive and strong, but if your budget is limited, you may need to focus on a few thoughtfully-crafted items. Here are five pieces that can stretch your dollar the farthest. 1.…
Sell the Story, Not Just the Product When it comes to marketing, one detail people often overlook is how pricing comes in to play. If you think pricing is an insignificant part of your messaging, you should think again. Pricing is a marketing tool, not simply a way to get money. And while marketing may change your pricing, the opposite…
How to Establish Trust with Potential Clients Have you ever received a cold call from someone trying to sell you something? Which of these actions characterized your response? You found an excuse to hang up You used short words or sentences in response to leading questions You used delay tactics or told the salesperson you’d call them down the road…