Generate Innovative Solutions with Strategic Design Thinking Several years ago, a truck driver tried to pass under a low bridge. Underestimating the truck height, the driver became firmly lodged under the bridge, unable to move his vehicle forward or backward. Emergency workers and city engineers gathered onsite, debating whether they should dismantle the truck or chip away parts of the…
How to Keep Your Cool in Pressure-Packed Situations In July of 2020, more than four million people savored the chance to watch live Major League Baseball on the opening night of a historic 60 game series. Due to the intensity of the abbreviated coronavirus season, each game matters immensely. By winning the first game, a team instantly has nearly a…
Use Content Marketing to Bring Fresh Life to Your Marketing Mix Armstrong Garden Supply was eager to grow name recognition and pump up spring specials. Hoping to grow their reputation as a year-round “solutions specialist” for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things…
Sell Yourself with a Winning Elevator Pitch Can you introduce yourself or your business in a brief, compelling way? An elevator pitch does precisely that. While the origins of this term are debated, the name reflects the idea of a quick speech that could be given in the span of an elevator ride (thirty seconds to two minutes). An elevator…
Embrace Conflict and Diversity to Grow the Strongest Possible Teams 2020 has been a time of unrest, listening, and re-evaluating priorities. Businesses have been particularly challenged to examine their own biases and to proactively seek the well-being of all people. While topics of diversity and inclusion can be difficult to navigate, strong leaders recognize that a variety of opinions and…