Build Enthusiasm with Gorgeous Print Catalogs Do you have a favorite catalog? In days past, the Sears Christmas edition or the Lana Lobell fashion catalogs were the birthplace of many shopping addictions. But though these nostalgic beauties hold a special place in many hearts, catalogs certainly haven’t disappeared from today’s marketing landscape. Companies like L.L. Bean, Ikea, J. Crew, and…
Share Your Brand Story to Create Distinct, Authentic Connections In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong, customers don’t just want to buy, they want to buy into something: “Millennials are more likely than any other demographic to…
Snag Younger Customers: How to Build Connections with Generation Z With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic. Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen…
Expand Your Influence by Growing in Self-Awareness Have you exited a bathroom without realizing there was toilet paper on your shoe? Or awkwardly tried to make conversation with someone who had food on their face? Whether someone is clumsy in conversation or they have really bad breath, a lack of self-awareness can profoundly hinder their reputation or influence. Success Starts…
Why Direct Mail Postcards are Worth Every Penny Although postcards are one of today’s beloved print pieces, they had a humble beginning. The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year,…