How to Ask for Help at Work Were you forced to work from home in 2020? What were your biggest challenges? Perhaps it was learning the necessary technology – or teaching it to others. Maybe it was forming a new business plan. Or perhaps you struggled to meet the workday demands while homeschooling your kids. If you weren’t stretched this…
How to Use Normalization to Change Behavior If you grew up in the early eighties, you’re probably familiar with the “Mikey likes it” Life cereal campaign. This capstone commercial centered on three young brothers eating breakfast. Before them sits a heaping bowl of Life. Two brothers question each other about it, noting that it is supposed to be healthy. Neither has…
3 Companies with a Killer Brand Identity Trust builds confidence. That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer. When a company has a strong…
Shout Your Brand Identity with Strategic, Clever Imagery If a picture paints a thousand words, then brand imagery is one of the most dynamic means for communicating with your customers. From stained-glass church windows to the world-renowned Nike swoosh, images add immediacy, power, and clarity to your ideas, with a transformative effect on a brand’s overall impact. Colors and graphic…
Customer Trust: The Backbone of Your Business It’s a small world, after all. Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world wide web. The percentage of US adults who use social…