5 Graphic Design Trends to Look Out for in 2023 2023 is just around the corner, and a new year comes with new graphic design trends. Graphic design matters because it captures the attention of your audience, aids in memory, and influences the consumer’s first impressions. This is why the global graphic design industry was worth $45.8 billion in 2021. Make…
5 Reasons Every Small Business Should Send Holiday Cards It’s time to decide if you’re sending holiday cards to your clients! Sending cards in the mail to your clients and customers does a lot more for your company than you might think. Take a look at five reasons you should extend the extra effort to send out holiday cards. 5…
How to Use Color to Impact Holiday Campaigns When you think of the holidays, what colors come to mind? Red, green, white, or maybe even blue and gold. These festive colors can evoke emotions from consumers by drawing them to colors they might not naturally be drawn to outside of the holiday season. Using color theory, the study of how…
5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work) In its simplest form, a call to action tells the recipient to buy now. However, sometimes saying, “buy now!” won’t be quite as effective as an alternative, more creative strategy. Below are some tips for crafting a call to action for your print marketing campaign so you…
How to Set Smart Goals for Your Next Social Media Campaign SMART goals help you identify areas you’d like to improve and clarify your objectives for a successful social media campaign. They act as a guide to data collection and help your team know which tasks to prioritize. SMART Goals SMART is an acronym for… Specific. Use statistical values to…