Chatter Matters: Use Talk Triggers to Spark Word of Mouth Marketing When you choose a new book or movie, what influences your decision? According to Nielsen, one of the most persuasive elements is a recommendation from your family and friends. Sixty-six percent of respondents said that, beyond the availability of a show or movie, the endorsement of others was the second biggest…
Add Spice to Your Print Ads with Distinct, Arresting Images In a world where digital advertising screams for attention, print ads need a little extra spice to compete. Ads that evoke emotion, add humor, or spark curiosity have extra impact. Need inspiration? Here are three imaginative print campaigns to consider. Opel: A Road Safety Campaign Opel, a German automobile manufacturer,…
How to Lead with a Level Head in Stressful Situations On January 15, 2009, US Airways flight 1549 ascended from LaGuardia Airport and had a chance encounter with an unexpected adversary. Shortly after take-off, the Airbus struck a flock of Canadian geese. Flames exploded before an eerie silence, and an odor of fuel filled the cabin. Both engines had shut down, and…
Shout Your News with Stylish Printed Announcements Have you recently won an award, reached a milestone, or done something pretty incredible? Whether you’re launching a product or expanding to a new market, your business or organization can share the news far and wide with printed announcement cards. In a world of digital noise, the medium is just as important as the…
Drive Exponential Growth Through Omnichannel Marketing The more technology advances, the more it is integrated into our daily lives. From customized print ads to apps that help you find the kitchen section in your favorite IKEA store, customers are no longer confined to a single channel or platform as they interact with a brand. And as entrepreneurs become increasingly responsive…