Winning the Name Game: What We Can Learn from the World’s Stickiest Brands Have you ever wondered how the most iconic brands got their names? The Lego story is as elegantly simple as the blocks themselves. The Lego company began in the workshop of Danish carpenter Ole Kirk Christiansen in 1932, where he crafted wooden toys. Christianson’s inspiration for the…
3 Pandemic Customer Service Stories to Make You Smile When you love a company, you go out of your way to recommend it to friends. You take pride in its products, and you hope others will love them as much as you do. And whether you’re willing to admit it, your emotions prompt you to purchase more freely and more…
4 Lessons We Learned Through a Year of Remote Working In March of 2020, tens of millions of American workers jumped into a brand new world as they began working from home. Nearly a year later, the trend continues. Google announced in July that its roughly 200,000 employees will continue to work from home until at least next summer. Mark…
5 Straightforward (and FUN) Ways to Boost Your Productivity This Year Today is a great day to integrate some healthy new habits into your routine. Everyone benefits from good time management, and here are just a few simple ways to free up more time to do things you really love! 1. Create Templates Tired of repeating yourself? Templates (a type…
Simply Irresistible: Best Practices for Writing Compelling Lead Magnets Have you ever made an impulse buy at the grocery store? Or been drawn to an online store that you knew was probably fakey clickbait? Sometimes, when the right offer hits you at just the right moment, it seems impossible to resist! And they don’t call this “magnetic” appeal for nothing.…