Use Customer Lifetime Value to Plan Your Direct Mail Marketing What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is worth to their business. This creates two problems: 1. Ambivalence about customer…
Psychographics Sell: Finding the “Why” Behind the “Buy” In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food. “We both loved food,” Salzberg said. “We liked trying new ingredients, new recipes, new techniques, but we found it really inaccessible to…
Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 2) Certain horrible habits drive others away. If you want to win friends and influence people, it’s important to spend time evaluating your personality from time to time. Do others gravitate toward you or subtly slink away when you leave the room? Influential leaders know how to gain respect…
Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 1) Annoying people are everywhere. They are on your phone, in the cubicle next to you, and maybe . . . (just maybe) . . . they are in your family! Whether they have bad breath and questionable hygiene or they obnoxiously overreact on social media, aggravating people are…
Brand Messages that Spark Sales: Why Authenticity is More Important Than Ever As pandemic patience wanes, consumers are getting restless. Many people are ready to get back to “real life,” to return to a routine, go on vacation, or be less conservative in their spending. This means this is a great season to kickstart a new marketing campaign! Striking the…