One day, a hare was making fun of the tortoise for being so slow. “Do you ever get anywhere?” he asked with a mocking laugh. “Yes,” replied the tortoise, “and I get there sooner than you think. I’ll run you a race to prove it.” With great amusement, the hare agreed. The hare took off like a shot and was…
“Trust is earned in drops but lost by the bucketful.” (Security and privacy expert Fatemeh Khatibloo, Forester Research) Do you want to be a consumer-first marketer? You need to earn people’s trust – and to keep it. When you do this well, it creates a series of encouraging relationships that translate to profits and sustainability. But violations of trust can…
Every curveball starts as a fastball – until it dives out of range as it approaches the plate. The story of the curveball started in 1863 when two friends were throwing seashells on a beach in Brooklyn. Young pitcher William Cummings noticed shells curving in the air and wondered, “what if I could make a baseball move like that?” After…
Words and messages are communicated in so many ways – through vocabulary selection, images, tone or personality, and even through design. The raw material that words represent is more than just semantics, and graphic artists have many options for exploring the power and symbolism of unique words in design. Here are three ways you can weave words into the visual…
More than 40 years ago, Dale Miller conducted a study that compared two groups of executives. One group was identified by their colleagues as highly effective and ready for promotion. Individuals in the other group initially seemed promising but were later deemed unready for an advanced role. During evaluation, each group received a deck of 62 statements describing management behavior and was…