Coated vs. Uncoated Paper Stock: Which is Best for Your Project? Paper comes in all kinds of forms. Knowing the different variations of paper and when to use each will help you choose the right type for your print projects. One major decision is choosing between coated or uncoated paper. Coated Coated paper typically receives a fine clay or polymer coating,…
7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring Research shows customers are more likely to buy when you get creative with ‘special’ day-themed promotions. Winter and spring are full of international and national holidays, like the seven detailed below, providing plenty of room and creativity for direct mail campaigns. 7 Special Day-Themed Direct Mail Campaign Ideas for…
Effectively Engaging With Customers Using Direct Mail In today’s tech-savvy world, it might be easy to assume that the best way to catch the attention of your potential customers is through digital ads. In reality, according to Marketing Sherpa, 76% of consumers said they would trust printed ads they received in the mail when making a purchase, while only 25% said…
4 Simple Steps to Set Intentions It’s that time of year again: Time to re-evaluate your life, business, and goals. Setting intentions for this year will help you fulfill them and be more successful than setting a resolution. Both practices require looking at yourself and making changes. But an intention isn’t as harsh as a resolution. Rather than setting goals…
7 Great Ways to Show Gratitude During the Holidays “When it comes to life, the critical thing is whether you take things for granted or take them with gratitude,” writer G.K. Chesterton said. It’s that time of year: The perfect opportunity to show appreciation to those who have helped you this year and those you don’t know. It will do…