4 Things Your Direct Mail Piece Needs to Convert Direct mail is a simple, cost-efficient way to reach your target market. The response rates for direct mail are about five to nine times higher than other advertising channels. However, five to nine times is quite a range. Getting your direct mail to reach the nine times higher statistic requires certain elements. …
5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work) In its simplest form, a call to action tells the recipient to buy now. However, sometimes saying, “buy now!” won’t be quite as effective as an alternative, more creative strategy. Below are some tips for crafting a call to action for your print marketing campaign so you…
6 Ways to Engage Your Audience With Interactive Print Marketing Interactive print marketing allows more engagement from the receiver, upping retention. Interactive print marketing is any print that allows engagement beyond reading from the user. It can have digital or non-digital aspects. Non-Digital Interactive Print Marketing Non-digital interactive print marketing uses creativity to enhance print, creating a unique experience. 1.…
11 Print Products That Make Great Holiday Gifts The holidays are coming, and you want to reward your clients (and possibly even your staff) with fun items that will benefit them and keep your name buzzing around. Utilizing giveaways helps people identify your brand and reminds them of your business when they’re ready to purchase. Here are some great ideas…
How to Set Smart Goals for Your Next Social Media Campaign SMART goals help you identify areas you’d like to improve and clarify your objectives for a successful social media campaign. They act as a guide to data collection and help your team know which tasks to prioritize. SMART Goals SMART is an acronym for… Specific. Use statistical values to…