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The Experts Weigh In: Two Strategies for Recession-Proofing Your Business

The Experts Weigh In: Two Strategies for Recession-Proofing Your Business As COVID-19 shakes businesses around the country, today is a great time to reflect on the victories of those who’ve survived previous financial struggles. In particular, the 2008 recession offers valuable lessons from entrepreneurs who shifted to either a “prevention” or a “promotion” focus. Here are two real-life success stories,…

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Pack Extra Meaning into Your Message with Strategic Color Combinations

Pack Extra Meaning into Your Message with Strategic Color Combinations Of all the elements of design, color is probably the most challenging to understand.  Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but…

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Customer Service Stories to Make Your Heart Smile

Customer Service Stories to Make Your Heart Smile “Well done is better than well said.” (Benjamin Franklin) After months of social distancing, today, people are craving a personal touch more than ever. Companies that go the extra mile remind us of an important truth: people are valuable. Businesses that genuinely care about their customers will express it, and clients will reciprocate…

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Hey, Coronavirus, we have you in our sights. Your day of reckoning is coming.