Generate Leads with a Winning Sales Letter Are you looking to entice a new lead or land a big client? Today’s marketers know direct mail is an especially persuasive medium. According to 2018 direct mail response statistics, direct mail offered a 9% response rate to house lists and a 4.9% response to prospect lists. And one of the most potent tools…
Coordinate Every Brand Touchpoint to Optimize Customer Journeys What turns you away from a website, advertisement, or a company? Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so each intersection between a customer and your business is critical.…
Cut Through the Clutter with Beautiful Print Promotions With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads. The “digital deluge” has also prompted a volume decrease in snail mail, allowing direct mail and print promotions to take center stage. Print pleases the eye and demands an emotional response,…
Increase Your Odds for Success by Finding a Business Mentor Bill Gates first met his mentor at a dinner organized by his mom. When his mother suggested the connection, Gates thought he would have nothing in common with him, because this contact was just a “guy who picks stocks.” It turned out that they had more in common than he…
Why Direct Mail Marketing is a Brilliant Investment When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever. Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially, and many spam filters and firewalls…