Why Direct Mail Postcards are Worth Every Penny Although postcards are one of today’s beloved print pieces, they had a humble beginning. The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year,…
Generate Innovative Solutions with Strategic Design Thinking Several years ago, a truck driver tried to pass under a low bridge. Underestimating the truck height, the driver became firmly lodged under the bridge, unable to move his vehicle forward or backward. Emergency workers and city engineers gathered onsite, debating whether they should dismantle the truck or chip away parts of the…
Why Carbonless Forms Make a Great Tech-Free Solution When you “cc” someone on an email, do you ever think about what this abbreviation actually means? In 1801, Pellegrino Turri invented carbon paper to provide ink for his mechanical typing machine, which was one of the first typewriters. Five years later, carbon paper was patented and released to the general public.…
How to Keep Your Cool in Pressure-Packed Situations In July of 2020, more than four million people savored the chance to watch live Major League Baseball on the opening night of a historic 60 game series. Due to the intensity of the abbreviated coronavirus season, each game matters immensely. By winning the first game, a team instantly has nearly a…
Use Content Marketing to Bring Fresh Life to Your Marketing Mix Armstrong Garden Supply was eager to grow name recognition and pump up spring specials. Hoping to grow their reputation as a year-round “solutions specialist” for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things…