Unique Fold Options for Your Marketing Masterpiece Looking to add some finishing flair to your next marketing piece? Unique, eye-catching folds offer so much room to flex your creativity! When creating your next masterpiece, here are some fun print folds to consider: Sliding Message Sleeve Mailers To fuel engagement with your prospects, try a die-cut envelope that peaks through to…
Share Your Brand Story to Create Distinct, Authentic Connections In a noisy marketplace, businesses must work smarter to grab prospects and lock in loyalty. But the desire for relationship is mutual. According to Cheetah Mobile marketing director Josh Ong, customers don’t just want to buy, they want to buy into something: “Millennials are more likely than any other demographic to…
Snag Younger Customers: How to Build Connections with Generation Z With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic. Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen…
Expand Your Influence by Growing in Self-Awareness Have you exited a bathroom without realizing there was toilet paper on your shoe? Or awkwardly tried to make conversation with someone who had food on their face? Whether someone is clumsy in conversation or they have really bad breath, a lack of self-awareness can profoundly hinder their reputation or influence. Success Starts…
Envelopes: The Humble Hero of Direct Mail Who doesn’t love a good party? As we move toward year-end holiday gatherings, many of us look forward to gathering with friends and family. However, a party is only successful if people actually COME, and most people attend for one primary reason — they were invited! Attractive Envelopes Invite People to “Come on…