3 Companies with a Killer Brand Identity Trust builds confidence. That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer. When a company has a strong…
Shout Your Brand Identity with Strategic, Clever Imagery If a picture paints a thousand words, then brand imagery is one of the most dynamic means for communicating with your customers. From stained-glass church windows to the world-renowned Nike swoosh, images add immediacy, power, and clarity to your ideas, with a transformative effect on a brand’s overall impact. Colors and graphic…
4 Reasons People Don’t Buy from You (and quick-fix solutions that can help!) Your product is perfectly aligned to meet customer needs. Your doors are open, the sales team is ready, and your marketing is top-notch. Your employees believe in your mission and are passionate about coming to work each day, but . . . sales still seem a bit…
Customer Trust: The Backbone of Your Business It’s a small world, after all. Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world wide web. The percentage of US adults who use social…
Build Enthusiasm with Gorgeous Print Catalogs Do you have a favorite catalog? In days past, the Sears Christmas edition or the Lana Lobell fashion catalogs were the birthplace of many shopping addictions. But though these nostalgic beauties hold a special place in many hearts, catalogs certainly haven’t disappeared from today’s marketing landscape. Companies like L.L. Bean, Ikea, J. Crew, and…